The Association of American Feed Control Officials permits a pet food manufacturer to claim that its product is “100% complete” provided that the manufacturer has complied with AAFCO’s feeding trial protocols or nutrient profiles. If you think about it, this is quite an incredible statement. Claiming that anything is 100% is like claiming perfection, total knowledge, and absolute truth. We discuss this topic in greater detail in the article.
Day: October 4, 2019
Understanding the label of a commercial pet food is crucial to you as the pet parent and / or guardian, as it is a legally binding contract between you and the pet food manufacturer. Even nutritionists have problems decoding pet food labels. There are thousands of things to consider, from maximums and minimums of fiber content to ingredient sourcing to how the food was actually tested so you don’t inadvertently turn your pets into test animals. In this article, we help you understand the basics, through a simple method, to decode the pet food label and to make the most of the information you’re given.
The concept of raw diets for cats and dogs are not new. Before the introduction of kibble (McKibble and McCan) […]
We discuss one of the key drivers behind the McKibble and McCan industry, and our huuman nature that fuels this trend.