
Real, Human Food Grade Ingredients?
It is what pet parents want. It is what we think / assume we are buying – those colourful pics on the packaging – human grade ingredient pet food yes?

Flavour me Kind!
It is important to note that AAFCO only governs its own approval for the dog food packaging itself and has no authority over websites or advertising. Artificial flavouring is rarely

Labels Don’t Lie, Surely?
AAFCO has created standard definitions of some commonly used pet food proteins (echoed in our local legislation). These definitions are not very “appetizing”, but suffice it to say that the

And the Ingredients Are?
All ingredients are required to be listed in order of predominance by weight, under standards established by the Center for Veterinary Medicine for the FDA. Weights of ingredients are established

Deceptive Graphics are OK!
So why is this important to me as a pet parent? You should be aware that no ingredient is affected by water weight more than protein!
Hydrants
Where To Buy?
Not sure where to purchase real food for your mutts, pups, nobles, masters and muggles? Come on in and Explore!