The downfall of the dinosaurs 66 million years ago gave mammals an incredible opening, and they ran for it, rapidly becoming the dominant land vertebrates. Among those to emerge were the earliest carnivorans (members of the order Carnivora), whose living representatives include the cats and closely allied families, such as hyenas and mongooses, as well as dogs and closely allied families, such as bears, weasels, and seals.
Maintaining a healthy pet requires constant monitoring, as all of the maths and science available to us as pet parents only provide you with a crude guideline to estimate their daily consumption or fooding needs. Their needs, just as ours, change over time. It is therefore extremely important that you will need to remember to observe and adjust their daily allowances to keep it in a healthy, moderate body condition score.
Many pet parents and guardians have been convinced that the “healthy”, “natural”, “premium” and “recommended by” labels on pet feed MUST mean that the stuff inside the bag is good for your fur kids. Alongside these words, we often find claims of 100% “complete and balanced” that leave us to assume we are providing the best food for our dogs and cats;- feeding the same dry cereal based diets day in and day out. Yet, most pet parents and guardians do not fully appreciate what goes into these feeds, even their own food. BigPetFood place images of fresh cut chicken breast, fresh fruits and vegetables and wholesome grains on their packages, but, this is rarely what is actually inside the bag.
A new trend in kibble is “natural”, or “real” or “fresh” ingredients. Kibble is still kibble, and still based on a dry matter base. In keeping with labelling requirements, these ingredients are listed by weight, but “real” chicken contains water! And when it becomes dry, it no longer represent the “chicken” in the feed, as the rest of the non-animal proteins are now the primary ingredients. We discuss this trend in greater details.